Twilight anticipation causes a boom in Rio honeymoon holiday searches

lastminute.com sees prime Twilight location soar With the much anticipated premiere of Twilight Breaking Dawn hitting cinema screens next Friday 18 November, Twilight mania has seen flight, hotel and holiday searches to the film’s honeymoon destination, Rio de Janeiro, increase by 29% on lastminute.com, compared to the same time last year. The trend emerges as fans try to follow in the footsteps of Edward and Bella on their honeymoon. Leading online leisure and travel retailer,... Read More

The Reality TV Effect: Viewers shun Chelsea for breaks to TOWIE & Desperate Scousewives locations

lastminute.com sees decrease in searches to Chelsea whilst Essex and Liverpool are on the up As Merseyside’s finest models and club promoters took to our screens last Wednesday in the debut airing of Desperate Scousewives, lastminute.com saw a surge of 85% in bookings for Liverpool breaks before the weekend hit. In just 72 hours since the show was aired, Brits seemed inspired to take a trip to the show’s location as lastminute.com saw an additional 22% boost of consumers searching... Read More

Festive Frivolities full of Social Blunders

Mistletoe moments and mad dad dancing top Christmas party antics With the Christmas party season in full swing as the majority of office shindigs take place this week, new research¹ out today reveals that over half (55%) of those who attend office Christmas parties admit to being drunk, with a quarter of people who did something they regretted the next day confessing to kissing a colleague and almost a fifth (19%) have gone so far as to sleep with a colleague. Research conducted... Read More

2012’s must do, must see, must visit…..

lastminute.com reveals the top destinations set to dominate the travel agenda in 2012 If you’re looking for inspiration for your 2012 holiday, for tips on finding the world’s finest eateries, the most indulgent spas, the most entertaining shows and the must-visit cities then look no further. lastminute.com, the UK’s leading online travel and leisure retailer reveals its Top 5 ‘must visit list’ for 2012. Eva Bojtos of lastminute.com UK and Ireland says, ‘Here at lastminute.com... Read More

lastminute.com appoints Adam&Eve as new creative agency

Leading online travel and leisure retailer, lastminute.com, today announces the appointment of Adam&Eve as its new creative agency. The news comes ahead of a strategic re-evaluation which will see a return to the brand heritage of value and ‘last-minute’ booking. Kathy Maxwell, Head of Brand & PR at lastminute.com said: “After a successful competitive pitch we’re delighted to announce we have selected Adam&Eve as our creative agency to support us on the new... Read More

BRITS PLAN FURTHEST AHEAD & SPEND MORE THAN THE AVERAGE EUROPEAN ON FESTIVE BREAKS

European holiday-makers are spending an average of £373 per person on their Christmas and New Year short breaks according to new figures out today from leading online travel and leisure retailer, lastminute.com. Despite recession hit times, Brits spend the second most in Europe, just behind the French, splurging an average of £460 per 3 or 4 day breaks for flights and hotels per person, whilst the Germans spend around a third less at a more modest £277. What’s more, most... Read More

‘HOLIDATES’ TOP CHRISTMAS LISTS

Couples holiday together to avoid unwanted gifts According to research out today by leading online travel and leisure retailer lastminute.com*, more than half of Brits (58%) would rather receive a gift of a holiday or mini-break than a physical gift this Christmas. What’s more, couples are choosing to book holidays together – or ‘holidates’ – by way of avoiding the problems caused by receiving unwanted presents and as a quick and easy last minute gift option. Over... Read More

Clickmas Day

Traffic up by 52% since last Christmas says lastminute.com Christmas Day traffic to the site was up by 52% year on year, according to leading travel and leisure retailer, lastminute.com. The peak in traffic came shortly after 5pm yesterday. Carey Withey, spokesperson for lastminute.com, said “While Christmas Day will always be a day for spending with friends and family, it seems we Brits still find the time to shop online for a cheap holiday deal. “In addition to bagging... Read More